Indie Game Publisher – Digital game purchasing service platforms such as Steam and Epic Games Store often provide attractive offers where gamers can claim games for free for a limited time. Maybe quite a few gamers think that if a game is given an offer like that, the developer or publisher won’t be able to make more profit. It turns out that such a perception is not correct.
One indie game publisher explained that even though the game was offered free, they could still make a profit. What is the publisher’s explanation like?
Indie Game Publisher’s Explanation That They Can Still Make a Profit Even though the Games Are Offered for Free
Through his Twitter Moreover, regarding how developers or publishers can profit if the game is offered to gamers who can claim the game for free on a platform.
Alex Nichiporchik explained that they could still make a profit even though games such as Graveyard Keeper were offered free for gamers to claim from April 10 to 14 2026 on Steam. That’s because they can still make a profit from sales of DLC content in the game.
The CEO said that at least they could get revenue of almost $250 thousand or around IDR 4.28 billion from the DLC alone in the first Graveyard Keeper game. This income is only calculated on the Steam platform, not on other platforms where the game was released.
That’s why Alex Nichiporchik said that his party could still make a profit from selling game DLC even though the game was offered free to gamers for a limited time.
You can see the statement from the CEO of tinyBuild below.
Many ask whether worth it do it by giving away a game for free like this when there is a sequel waiting for 400 thousand Wishlist. We’ve earned almost $250K from DLC sales from the original game. This is only limited to Steam. We don’t have data on console platforms yet. So go in when you have a lot of DLC.
Reaching a Wider Range of New Players
On tweet At the same time, Gamers also asked various kinds of further questions to the indie game publisher TinyBuild regarding this matter. One example is how offering a game for free to gamers can reach a wider audience or attract lots of new players.
Then Alex Nichiporchik gave a statement that he agreed with such an opinion. According to him, from the perspective of being a game publisher, using this method can also enlarge the player community even more familiar with the first game before they play the game’s sequel.
The CEO of tinyBuild also explained that having a good game that players like and that they have included in their Wishlist is a priority. This is a form of balancing marketing and production.
That’s information about one indie game publisher explaining how they can still make a profit even though their games are offered free to gamers. What do you think about this information?
Also read other interesting Gamebrott information related to Indie or other articles from Muhammad Faisal. For further information and other questions, you can contact us via author@gamebrott.com.
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